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- Journalism
covering : Financial Markets, Politics, Business and Economics,
Marketing, Defence, Social Media, Telecoms and IT.
- Editorial Management
- Editing and Proof-reading
- Social Media Copy
- Research and Analysis
- Editorial Consultancy
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| Client |
Article Title |
Keywords |
Published by |
Edition |
The Marketing Leaders |
Turn Data into Information; only then can it become actionable knowledge that equals profit.
Good procurement is good for customers |
Data management, information management, measuring profit.
Marketing, procurement, customer management. |
The Marketing Leaders
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June 2006 |
CIMTech International |
Marketing: The Public Sector Eco-system |
Public
sector, value ecosystems, eco-systems, suppliers, buyers, marketing,
marketers, intellectual capital, PPP, PPI, IT Services, Office of
Government Commerce. |
CIMTech International
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June 2005 |
BT/Redwood Publishing |
Scary 97% of Senior Executives Rate IT Security as a Matter of Serious Concern |
IT security, viruses, personal data, MORI, customer retention, Beth Rogers, computer crime. |
Redwood Publishing |
February 2005 |
CIMTech International |
Communicate Pricing Offers Effectively |
Pricing
strategies, Chessington World of Adventures, price
discrimination, price promotion, advertising, Bloor Research, Rob
Bamforth, Stephan Butscher, exhibitions. |
CIMTech International
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October 2004 |
BT/Sift Media |
Cost-focused? Be more demand-driven. |
Peoplesoft,
Nick Rawls, Oracle, demand forecasting, thought-leadership, Six Sigma,
Kaizan, Just-in-Time, IFRS, EU accession countries, critical chain. |
BT InsightExec/ Mycustomer.com
Available online.
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October 2004 |
BT/Sift Media |
“We are in the age of the empowered consumer”, says Clive Humby |
Tesco Clubcard, Dunn Humby, data analysis, customer relationships, the measure of the customer. |
BT InsightExec/ Mycustomer.com
Available online. |
August 2004 |
BT/Sift Media |
Enhanced Customer Power: CRM v CMR? |
Customer relationship management, CRM, customer managed relationships, CMR |
BT InsightExec/ Mycustomer.com
Available online. |
July 2004 |
BT/Sift Media |
The Learning Organisation: Processes for ROI |
Return
on investment, ROI, learning organisation, process management,
efficiencies, customer complaints, Merlin Stone, CIMTech,
Goldratt |
BT InsightExec/ Mycustomer.com
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July 2004 |
CIMTech International |
ROI – Beyond the Jargon |
Customer
Relationship Management, CRM, Big Brother approach, customer
management, customer satisfaction, customer support, customer services,
banking. |
CIMTech International
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April 2004 |
CIMTech International |
A Workforce that can adapt and re-adapt – CPD for individuals , companies industries and national economies. |
Continuing
Personal Development, CPD, CPD Certification Service, measure the
benefits, right qualifications and training, technologists, marketers. |
CIMTech International
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January 2004 |
| CIMTech International |
2004 – A Look Ahead to New Beginnings! |
Marketing
Society, Mhairi MacEwan, BBC, Andy Duncan, modern marketing metrics,
Continuing Personal Development, CPD, marketers need to communicate,
e-tailing. |
CIMTech International
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December 2003 |
| Chartered Institute of Marketing |
Making web strategy pay |
Marketing. |
The Communications Team
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October 2001 |
| Horizon House |
Making web strategy pay |
IT, sales and marketing. |
Business Communications Review International
Available in the printed magazine edition. |
Circa. 2001 |
N.B. These news coverage items are only some of many samples of our work. Please contact us for further information about our complete portfolio.
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